Lemon Lab Think. Serve. Grow. Earn.
Home Our Story
What we're building
Human Service & Customer Experience UNSHKBL-WMN Better Made / Handmade Amazon Brand Partnerships Sustainability See everything →
More
How We Build Contact Lemon Lab

Stay curious.
Build something useful.

We use curiosity to discover opportunities, design solutions and build businesses.

Lemon Lab brings together decades of experience, human-centred design and new technology to research, create, test and build ideas in the real world.

See what we're building Read our story
Different offerings, one purpose: impact the world around us in some small way every day. Five circles along a winding path — Human Service and Customer Experience, helping small businesses deliver better experiences through people, processes and service design; UNSHKBL-WMN, a private community and practical learning for women over 40, building what's next; Plant-based products, small-batch snacks made with real ingredients and a lot of care; Amazon partnerships, authorised reseller and brand partner bringing great products to more people; and Sustainability by design, choosing better ways to reduce waste and create value from ingredients to packaging. I build and grow businesses that think, serve and grow, creating value, bringing joy and giving me choices. And then I teach it forward to other women just like me. Human Service & Customer Experience → UNSHKBL-WMN → Plant-based products → Amazon partnerships → Sustainability by design →

What drives the Lab: curiosity, creativity, adaptability, learning, impact.

01 · What we're building

Different customers. One way of thinking.

02 · Why these belong together

How curiosity becomes something real.

We don't separate thinking from doing. We research, experiment, build, learn and build again.

See how we build

03 · Human first. Technology enabled.

A small Lab can suddenly do big things.

AI has expanded what a small business like Lemon Lab can research, learn, analyse, prototype and create. We start with people and use technology as an enabler.

See how we build

Research

Understanding markets, customers and opportunity faster than a small team could alone.

Prototype

Turning an idea into something testable while it is still cheap to change.

Analyse

Making sense of data so decisions rest on more than instinct.

Create

Building tools, products and learning we could not have built on our own.

Ica van Eeden outside at home in Chiriquí, Panama, beside a hammock and dense green planting.

04 · Who is behind the Lab

Built from experience.
Powered by curiosity.

I'm Ica van Eeden. After 27 years in Customer Experience, customer insight, Service Design, operations and transformation, I left corporate in 2022 and started building a very different working life in Panama. Lemon Lab is where the experience I've earned and the things I'm still learning get turned into something useful.

Read our story

Payoff

Think. Serve. Grow. Earn.

What are you curious about?